The MAXWEP Journal — playbooks and lessons from shipping products
Playbooks and hard-won lessons from shipping products — web, apps, SEO and growth, written by the people doing the work.
- Stories
- 06
- Topics
- 06
- Writers
- 04
How we ship a marketing site in three weeks — without cutting corners
The exact week-by-week process we use to take a marketing site from kickoff to launch: scoped, designed, built, tested and indexed.
The archive
Latest stories
06 stories
- SEO28 Aug 2026 · 1 min
The technical SEO checklist we run on every site in 2026
Crawlability, Core Web Vitals, structured data and the small details that decide whether Google can understand your site at all.
Sofia Ilić
- 1 min readApp Development9 Aug 2026
React Native vs Flutter: how we choose for client apps
Both are excellent. The right choice depends on your team, your existing code and what the app actually needs to do — here's our decision framework.
Devon Ashworth
- 1 min readE-commerce22 Jul 2026
Designing checkout flows that actually convert
Most stores lose buyers in the last three steps. These are the checkout patterns we test first when an e-commerce client asks us to lift conversion.
Ariana Cole
- 1 min readGrowth30 Jun 2026
Building an affiliate program that pays for itself
Commission rates are the easy part. Here's how we structure tiers, tracking and affiliate support so a program grows revenue instead of cost.
- 1 min readProduct11 Jun 2026
Why every client review now happens on the live page
Screenshots in email threads cost us days per project. Here's how moving feedback onto the live site changed the way we run client reviews.
Marcus Webb
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