Building an affiliate program that pays for itself

A good affiliate program turns your happiest customers and creators into a sales team you only pay when they deliver. A bad one pays for clicks that were never going to convert.

Reward growth with tiers

Flat commissions reward everyone equally, including partners who send one referral a year. Tiers that rise with volume put your budget behind the affiliates who actually move the needle.

Track what you pay for

• Long enough cookie windows for considered purchases
• Automatic flagging of self-referrals and click fraud
• Commission only on sales that aren't refunded

Make sharing effortless — Ready-made banners, email copy and demo videos dramatically lower the effort for affiliates to promote you well.

Pay on time, every time

Nothing kills affiliate motivation faster than a late payout. Automate it, publish the schedule and stick to it.

Treat affiliates like partners, not a channel.

Sofia Ilić